If you have spent any amount of time on this site, you know that our primary focus is to share strategies and resources to help our visitors drive traffic. The strategies can be used for any site or marketing model, but we really focus on building Network Marketing traffic.
So let’s talk about Article Marketing and specifically how the strategy is really attracting and assisting Network Marketers.
So you may have recently joined a new Network marketing opportunity and perhaps have set up a website and are ready to recruit – but visitors (prospects) are just not coming to you you thought they would. This is a key problem that a lot of Network marketing newbies face – especially if they are trying to recruit online. It’s easy to get discouraged.
Now, before you drop the whole dream, let’s evaluate the situation and start by asking a legitimate question… “how can prospects join you if they don’t even know you exist?” The answer is pretty obvious… you market and expose your business.
While that seems to be an obvious answer, the problem is many people (especially in this economy) are flat-out broke. The assumption is that marketing your website and your opportunity or product will cost money you may not have. Right? Well… not so fast.
One strategy is to use Article Marketing to get the word out. Article marketing is free (if you can do it yourself) and is one of the most effective zero-cost marketing tools that is available to you.
Forget all the marketing theory you may have come across – marketing is simply the action of creating interest in your opportunity and/or product (and your website) and article marketing is a great way to do this.
Let’s try a quick test…
Do an online search for any product or perhaps search “home based business opportunity” (this is how most people try to find things they need) and you will find articles about them high in the search results. Read these articles and you will find that those that stay in your mind are the ones that offer people quality content and good information about the products in a way that makes them feel they have learned something of value without having to go through a sales spiel.
If there is a lot of direct selling in the article the reader will think of it a merely an advertisement and will relegate it to the “spam box” in their minds that most ads go, but if he feels he has learned something from it, it will stay in his mind.
That is what you should be doing – writing articles about your product or income opportunity that give value to the reader and raise his interest to a higher level. Of course you need to promote your business interest so you can put in a few words about the fact that you can supply the product. Or, if the article format permits, you could put in a few lines about yourself and your contact details and invite people who want to know more (potential prospects) to contact you for more information.
Keep putting out these articles regularly and soon you will have people out there who will remember the information you have given them and who you are. Who do you think they will contact when they decide to join? You, of course.
There are a large number of ezines and sites you can post your articles on. Many are free and some of which you will have to pay for; but the important thing to always remember is that your competition will be doing the same thing so the quality of what you offer will determine how successful your article marketing efforts are.
Make your articles compelling, but most important – be yourself. Remember, Network Marketing is about building relationships and your article may be the first introduction to your new business partner.
