For The First Time, Amazon's March Traffic Is Higher Than December. Figuring …
Bizarrely, one investor site report this week reported the opposite, that Amazon was experiencing a “severe slowdown in Web traffic” and attributed the figures to Comscore. Turns out the site had seen growth percentage figures (as happens to all large …
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The Boston Globe Is Still Getting Insane Web Traffic
Exclusive: The Boston Globe's web traffic across its two main websites continued to skyrocket a day after the bombing at the Boston Marathon, according to traffic numbers obtained by FishbowlNY. To boot, the Globe's main Twitter accounts more than …
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Openwave Mobility and Sandvine Collaborate to Empower Operators to Pursue …
Competitive Carriers Associations' Global Expo Conference — Openwave Mobility, a software innovator enabling operators to manage and monetize growth in mobile video and web traffic, announced that the company is collaborating on a joint solution with …
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Popular Questions
Why is Amazon’s March traffic higher than its December traffic for the first time?
The shift suggests that Amazon is attracting more visits during the spring shopping cycle than during the traditional holiday peak. Changes in shopping habits, expanded product discovery, and stronger advertising activity may all contribute to the increase. Compare traffic sources, search demand, and conversion rates for both months before deciding which seasonal trend matters most for your business.
What could explain Amazon’s traffic surpassing December levels in March?
December traffic is usually driven by holiday buying, while March can benefit from renewed consumer activity, seasonal promotions, and shoppers researching products for the months ahead. A change in referral traffic, paid campaigns, or search visibility may also have lifted March visits. Review analytics by channel and product category to identify the factors behind the unusual increase.
How should marketers respond to Amazon’s first March-over-December traffic result?
Marketers should treat the result as a reason to test spring campaigns instead of concentrating all traffic efforts on the holiday season. Update product content, promotional offers, and affiliate or network marketing links before March demand peaks. Track clicks, sales, and conversion rates separately so the increase in visits can be connected to measurable revenue.
Does higher March traffic mean Amazon’s holiday season is becoming less important?
Not necessarily, because higher visits in March do not automatically indicate stronger sales or weaker December performance. The result may reflect a temporary change in search behavior, campaign timing, or the mix of products attracting visitors. Compare revenue, average order value, and repeat purchases across both months before changing your annual marketing plan.