Experian Marketing Services launches global, intuitive cross-channel marketing …
NEW YORK, April 30, 2013 — /PRNewswire/ — Experian Marketing Services, a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing, today announced the launch of its new global cross-channel marketing …
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Popular Questions
What does Experian Marketing Services’ global, intuitive cross-channel marketing launch offer marketers?
The launch is positioned as a way to coordinate marketing activity across multiple channels through a more intuitive global solution. It can help marketers connect audience insights, campaign planning, activation, and measurement instead of managing each channel separately. Teams should evaluate how the offering fits their existing data, technology, and regional marketing requirements.
How can the Experian Marketing Services cross-channel marketing platform support global campaigns?
Experian Marketing Services’ cross-channel approach is designed to help organizations create more consistent campaigns across markets and customer touchpoints. Marketers can use a shared view of audiences and campaign performance to adapt messaging while accounting for local needs. Before rollout, global teams should define common measurement standards and identify which channels and regions will be included.
Why is intuitive cross-channel marketing important in the Experian Marketing Services launch?
An intuitive cross-channel experience can make it easier for marketing teams to coordinate planning, execution, and reporting across different platforms. This is especially useful for global organizations that need to reduce fragmented workflows and respond more efficiently to customer behavior. Businesses considering the launch should test usability with regional users and confirm that campaign data can be accessed consistently across channels.