Custora's new analytics platform lets retailers test practically any marketing …
This week, the company is launching a new version of its platform which grants retailers an unprecedented ability to test marketing strategies across any group of customers. It's an evolution of Custora's existing technology, and it's also is a sign …
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IBM pushes transforming marketing profession
Friedman said it is essential for marketing and IT teams of businesses to have a closer collaboration to achieve three key imperatives, such as: Understanding each customer as an individual; Creating an engagement system that maximizes value creation …
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The Power of Marketing Personalization in President Obama's Re …
Obama's Digital Director Teddy Goff talks about how marketing personalization helped power President Obama's re-election in 2012.HubSpot's Inbound Marketing Blog
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Popular Questions
What does Custora’s new analytics platform let retailers test across their marketing programs?
Custora’s new analytics platform is designed to let retailers evaluate practically any marketing activity in a unified analytics environment. Retailers can use it to compare campaigns, channels, audiences, and customer outcomes rather than relying on isolated reports. This makes it easier to identify which marketing efforts are contributing to measurable business results.
How can retailers use Custora’s analytics platform to compare marketing performance?
Retailers can use the platform to examine marketing performance across different campaigns and customer segments. They should define a consistent outcome, such as revenue, conversion rate, or customer value, before comparing results. Reviewing those results together can reveal which activities deserve more budget and which need adjustment or testing.
What is the fastest way to improve Custora's new analytics platform lets retailers test practically any marketing … without making beginner mistakes?
The fastest way to improve Custora's new analytics platform lets retailers test practically any marketing … is to simplify the process and control one variable at a time. Start with the most important baseline: define the goal, identify the main failure point, and test one change before making another. Keep short notes so you can connect the outcome to the adjustment you made. This prevents guesswork and helps you build a repeatable method instead of chasing random fixes.