comScore Media Metrix Ranks Top 50 U.S. Web Properties for …
… its monthly analysis of U.S. web activity at the top online properties for March … causing an influx of traffic at Toy and Teen sites as they looked for ways to fill …
See all stories on this topic
Despite Android web traffic increasing, Apple devices generate more web traffic
Apparently not, as the latest update from NetApplications shows that Android now generates 26% of the traffic. This is actually a 35% increase when compared to the same timeframe last year, but still significantly under Apple's 59% share of web traffic.
See all stories on this topic
Spotflux Releases Mobile Security Software: Encrypt Web Traffic On iPhone, iPad
The New York based startup allows users to surf the web knowing they won't be tracked by cookies or traced in any malicious way. Spotflux's mobile service can be purchased for $1.99 per month or $5.99 per year, the desktop version is free. With a …
See all stories on this topic
…
Popular Questions
What is the comScore Media Metrix ranking of the top 50 U.S. web properties?
The comScore Media Metrix ranking lists the leading U.S. web properties according to audience activity measured during a specific reporting period. A web property may include a website, a network of related sites, or an online service under one ownership group. The list helps readers compare the relative reach of major internet destinations at the time of the report.
How did comScore Media Metrix determine the top 50 U.S. web properties?
ComScore Media Metrix used audience measurement data to estimate how many people visited each web property and how extensively they used it. Rankings could reflect metrics such as unique visitors, visits, and time spent, depending on the report’s methodology. Because the results represent a defined period, the positions should be interpreted as a snapshot rather than a permanent order.
Why is the comScore Media Metrix top 50 U.S. web properties list useful for network marketing traffic?
The list shows which online destinations had substantial audience reach when the ranking was published. Network marketers can use that historical information to study where large audiences gathered and to compare broad-reach properties with specialized communities. Current campaign decisions should also include newer traffic data, platform demographics, and conversion results.
What can marketers learn from the comScore Media Metrix ranking of U.S. web properties?
The ranking can reveal the scale of major websites and the concentration of online attention among a relatively small group of properties. Marketers can examine the listed brands for patterns in content, audience size, and digital distribution. Those observations can guide channel research, but they do not replace testing an offer with a specific target audience.