Coca-Cola to stop marketing to kids under 12 globally
Coca-Cola also said Wednesday that it would support programs that encourage physical activity and no longer market to kids younger than 12. The company did not say in which countries it currently markets to children. With sugary drinks often blamed as …
See all stories on this topic »
Drug Marketing Blamed for Increase in ADHD Diagnoses – MedPage Today
A Minneapolis-area psychiatrist, Charles Dean, published an opinion piece in the Star Tribune, “Rise in ADHD cases is due to marketing.“ It appeared adjacent to the Strib's republishing of the New York Times op-ed piece, “Diagnosis: Human,” by Ted Gup …
See all stories on this topic »
The Charles Ramsey-McDonald's Episode: How a Viral Marketing Opportunity …
Using a story about women being kidnapped and held against their will for years for marketing purposes is questionable enough. Now that the “hero” in the story turns out to have a history of domestic violence convictions, the Charles Ramsey-McDonald's …
See all stories on this topic »
Popular Questions
Why is Coca-Cola stopping marketing to children under 12 globally?
Coca-Cola’s global decision is intended to limit direct advertising aimed at young children. The policy responds to concerns about children’s exposure to sugary-drink marketing and the difficulty they may have distinguishing advertising from entertainment. It also reflects a broader effort to apply consistent marketing standards across international markets.
What does Coca-Cola’s ban on marketing to kids under 12 include?
The policy focuses on avoiding advertising and promotional activity directed specifically at children younger than 12. This can affect media placements, digital content, branded materials, and partnerships connected with child-focused settings. Parents and educators should still check product labels and local campaigns because implementation may vary by market.
Will Coca-Cola still sell its drinks to children under 12 after stopping global marketing?
Stopping marketing to kids under 12 does not necessarily mean that Coca-Cola products will no longer be available to them. The change concerns how products are promoted, rather than an automatic ban on children purchasing or consuming them. Families should continue making beverage choices based on nutrition guidance, serving sizes, and household health needs.
How can parents respond to Coca-Cola stopping marketing to children under 12 globally?
Parents can use the change as an opportunity to discuss how advertising influences food and drink choices. Comparing labels, limiting sugary beverages, and choosing water or unsweetened options can reduce reliance on marketing messages. Adults should also explain that a company’s advertising policy does not replace independent decisions about children’s diets.