by Joseph | | Marketing Online
BBB explains best cause-marketing practicesWikipedia defines “cause marketing” or “cause-related marketing” as marketing that involves the cooperative efforts of a for-profit business and a nonprofit organization for mutual benefit. There are different kinds of cause...
by Joseph | | Marketing Online
Finally, Someone Likens Parenting To Marketing | TechCrunchYou know what's worse than waiting all day for an app (an app!) to get back to you? The fact that an article called “Father's Day: What's your ..TechCrunchSee all stories on this topic »...
by Joseph | | Marketing Online
Marketing DementiaThe single most famous article in the history of academic marketing was written in the 1950s by Ted Leavitt, an iconic marketing professor at Harvard Business School. The article attributed the downfall of the Pennsylvania railroad to “marketing...
by Joseph | | Marketing Online
No pain, no gain?Over recent weeks, the government has announced the discovery of eight network marketing companies guilty of conducting fraudulent activities in Egypt, notably by operating Pyramid schemes that promised participants payments, primarily for...
by Joseph | | Marketing Online
Marketing Fun Friday: 5 Steps to an Awesome Email CampaignEmail Marketing Online marketing has drastically increased in recent years, and email campaigns seem like the new way to market to new customers and reach out to existing ones. Because customers are receiving...
by Joseph | | Marketing Online
Marketing of tourism products holds key: Ashok GehlotPointing out the importance of both domestic and foreign tourists, Gehlot urged the department not to lose focus on their marketing efforts to attract both national and international tourists. “Avenues should...
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