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"Digital elite" command marketing premium

"Digital elite" command marketing premiumTurn, a cloud marketing platform, identified the “digital elite” in its study as young, white collar professionals, aged 21–34, living in cities and earning more than $76,000 a year. This group commanded...

From aggregation to distance marketing

From aggregation to distance marketingWhen Yashish Dahiya, chief executive of PolicyBazaar.com, a web aggregation, technology and marketing company, approached insurance companies in 2008 for a partnership, his business idea didn't appeal to anyone. It took four...

Judge hits Fresno-based raisin marketing group

Judge hits Fresno-based raisin marketing groupThe future of the California Raisin Marketing Board may be in jeopardy after a Sacramento County Superior Court judge ruled that the organization was not created legally. Judge Raymond Cadei's decision was hailed by...
Marketing Crystal Jade

Marketing Crystal Jade

Marketing Crystal JadeFueling the momentum of the brand by its community is one of the most challenging assignments in marketing. It requires walking that finest lines between safeguarding the integrity of the brand's soul and keeping its legitimacy within the...