by Joseph | | Marketing Online
Marketing communications is evolvingThat is, a lasting and comprehensive knowledge of marketing communications stems from an education that encompasses both theory and practical know how. To achieve this balance, I strive to teach my students the foundations of...
by Joseph | | Marketing Online
Marketing to Marketers – Just Add ICECompanies that are prepared for the future do three things right when it comes to digital marketing. First, they understand the customer journey as a series of flows between touch points over time – and plan and execute their...
by Joseph | | Marketing Online
Bud Light marketing strategy ignores the First Law of HolesAdvertising Age reported on Bud Light's summer marketing plans May 1, and they're straight out of the 13-year-old Saturday Night Live “More Cowbell” sketch. You remember – the one where...
by Joseph | | Marketing Online
Changing the marketIn July 2012, Bijoy started Green Apple Marketing and Consulting. Talking about his business idea, he said, “For any company, marketing is a real challenge. Hiring, managing and driving the team not only takes investments but also takes valuable...
by Joseph | | Marketing Online
Responsys Announces Promotion of Scott Olrich to President, Marketing and …”Scott's vision and leadership over the past nine years has been instrumental in driving Responsys' growth to becoming a leading publicly traded marketing cloud software...
by Joseph | | Marketing Online
Saphran Solutions Receives Marketing Communications HonorFRANKLIN HILLS, Mich., May 3, 2013 /PRNewswire/ — Saphran Solutions recently won “platinum” honors in the annual international MarCom Awards competition for outstanding creative achievement in...
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