by Joseph | | Marketing Online
Accel Leads $9.4 Million Round for App Marketing Tracker …HasOffers, a four-year-old company that helps companies track its affiliate marketing programs, has raised its first outside funding, a $9.4 million round led by Accel Partners, along with angels...
by Joseph | | Marketing Online
Content Marketing, Meet Content SellingThat has led to a Content Marketing arms race. Vendors are rushing to produce informative and engaging content to advance prospects through to close. White papers, ROI tools, presentations, and other collateral are now being...
by Joseph | | Marketing Online
Blogs Series by Online Marketing Muscle Aimed To Chase Away Networking …With numbers like these, small business owners and business professionals across the United States are finding that competition is stiff, and the fight for market share is at an all-time...
by Joseph | | Marketing Online
Has Social Marketing Completely Replaced Traditional?If you were to talk to several social marketing agencies today, the standard meme of their pitches would be that traditional marketing – i.e., print ads, radio and TV commercials, direct mail,...
by Joseph | | Marketing Online
PayPal to increase marketing this year for offline pushPayPal is trying to become a common way of paying in physical stores, a much larger market than its online roots. The company expects to be in 2 million merchant locations by the end of 2013 and it is working on...
by Joseph | | Marketing Online
Apple still 'the most valuable brand in the world' – Marketing Week …Apple remains the most valuable brand in the world, in an annual ranking by market intelligence company Millward Brown, reported in Marketing Week. The Millward Brown Brandz rankings...
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