by Joseph | | Marketing Online
Social Network Marketing For Small Businesses | News international …Social Network Marketing For Small Businesses. As a small business owner, you need to be resourceful. When you're working at a small to medium enterprise …See all stories on this...
by Joseph | | Marketing Online
How Pinterest Could Improve its Marketing CapabilitiesSimilar to all social networks, Pinterest needs to keep its marketing offerings more social and relevant to users. Creating ads in the format of promoted pins would keep the pins' social context and gain more...
by Joseph | | Marketing Online
The marketing of key ideasA week of rain in France and Switzerland reflected my tired mood upon returning to Germany after the fifth MBA module. Throughout May, I had been preparing for the marketing module and completing work from the previous month's module on...
by Joseph | | Marketing Online
Skinnerian Marketing: We're the Rats, and Facebook Likes Are the RewardOne of the most popular announcements at Google's recent developers conference was the new version of Google Maps, which has a lot of spiffy new bells and whistles, to be sure. But...
by Joseph | | Marketing Online
Five Ways to Immerse Yourself in the LinkedIn CultureSocial networks are maturing. We've watched them grow from toddlers to punk teenagers. Their features are becoming defined. Their personalities are starting to surface. We're starting to see how they might...
by Joseph | | Marketing Online
Marketing ROI: Budgeting Your Money WiselyI started marketing well before the Internet so I have ample experience with marketing strategies whose return on investment is hard to measure. Back then, we still valued analytics, but we learned to make do with reasonable...