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The marketing of key ideas

The marketing of key ideas

The marketing of key ideasA week of rain in France and Switzerland reflected my tired mood upon returning to Germany after the fifth MBA module. Throughout May, I had been preparing for the marketing module and completing work from the previous month's module on...

Marketing ROI: Budgeting Your Money Wisely

Marketing ROI: Budgeting Your Money WiselyI started marketing well before the Internet so I have ample experience with marketing strategies whose return on investment is hard to measure. Back then, we still valued analytics, but we learned to make do with reasonable...