Business briefs
The awards were presented to the university for its “2012 Olympics” commercial and “Community Leaders” marketing campaign that featured local leaders who are graduates of Hodges University. Entries in the competition were judged on their ability to …
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Marketing Day: June 5, 2013
Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land:
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Marketing Innovators: When innovating makes business sense?
logo-Brand-50-Awards The term innovation simply connotes something “new” or “different” making the consumer say “hey, how about that”. How often is innovation carried out in the marketplace and an even more difficult question to answer is – “when was …
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Popular Questions
What are business briefs used for?
Business briefs summarize essential information about a company, project, market, or decision. They give readers a quick view of the objective, key facts, current status, and recommended action. Use a brief when stakeholders need clear information without reviewing a lengthy report.
What should a business brief include?
A useful business brief typically includes the purpose, target audience, relevant background, key findings, and next steps. Add measurable details such as deadlines, budgets, performance figures, or responsible team members when they affect the decision. Keep each section concise and organize the information so readers can find the main point quickly.
How do you write an effective business brief?
Start by identifying the decision or action the business brief must support. Present the most important conclusion first, then provide only the evidence and context needed to support it. End with specific recommendations, owners, deadlines, and follow-up measures.
How long should business briefs be?
Most business briefs should be short enough to read in a few minutes while still covering the information required for action. A one-page format often works for routine updates, proposals, and executive decisions. Use a longer document only when additional data, risks, or analysis is necessary.