B2B Marketers Say Twitter is Now but Google+ Is the Future …
If all of the business to business marketers could come up to the front of the room please? Now, could …Marketing Pilgrim – Internet…
See all stories on this topic »
VHT Chosen by HomeAway to Provide Visual Marketing Services
CHICAGO, April 17, 2013 /PRNewswire/ — VHT Inc., a leading provider of visual and digital marketing services, announced today that HomeAway Inc., the world's leading online marketplace of vacation rentals, has partnered with VHT Inc. for professional …
See all stories on this topic »
Bamboo Nutra LLC Ready to Launch By-Nature Product Line
Through direct sales and network marketing Bamboo Nutra has solidified its commitment to growth and expansion. This calculated move will begin with an initial launch of both the product line and network marketing strategy into 3 jurisdictions: United …
See all stories on this topic »
Popular Questions
Why did B2B marketers say Twitter was the present while Google+ represented the future?
B2B marketers viewed Twitter as the immediate channel because it enabled fast conversations, news sharing, and direct contact with prospects. Google+ was seen as a future opportunity because it connected social activity with Google’s broader ecosystem and supported interest-based communities. The practical takeaway was to use Twitter for timely engagement while testing Google+ for longer-term audience development.
How could a B2B marketer apply the Twitter-now, Google+-future strategy?
Use Twitter to distribute current content, respond to industry discussions, and identify potential business contacts. At the same time, publish useful material on Google+ and participate in relevant communities rather than treating the platform as a simple broadcast channel. Track referral traffic, interactions, and qualified leads from each network before deciding where to invest more effort.
What should B2B marketers learn from the comparison between Twitter and Google+?
The comparison shows that a platform’s current reach and its future potential are not always the same. Marketers should maintain an active presence where prospects already engage while experimenting with emerging features that may support stronger relationships later. Results should be reviewed regularly so channel choices reflect audience behavior instead of predictions alone.