Accenture to manage BMW's e-marketing campaign
Under the agreement, Accenture will manage the roll-out of BMW's global digital marketing campaigns and work with each local market to maintain the content, Accenture said in a statement. Under another agreement, Accenture will manage the rollout of …
See all stories on this topic »
Lisa Dowis Joins Solera National Bank as Vice President of Marketing
“Lisa comes to us with an extensive sales and marketing background, with over six years specifically in the banking industry. She will be an important part of the management team that will assist Solera National Bank in achieving important growth goals …
See all stories on this topic »
Online Marketing Vet Joins Bigcommerce Executive Team
AUSTIN, Texas, May 6, 2013 — /PRNewswire/ — Bigcommerce, the leading e-commerce platform for fast-growth small to medium businesses, today announced that Jeremy Hermanns has joined the executive team as vice president of marketing demand …
See all stories on this topic »
Popular Questions
What did Accenture to manage BMW's e-marketing campaign involve?
The arrangement placed responsibility for BMW's e-marketing campaign with Accenture. It focused on planning, coordinating, and delivering digital marketing activity for the automotive brand. The partnership reflected the growing role of specialist agencies in managing online customer communications.
Why did BMW choose Accenture to manage its e-marketing campaign?
BMW's decision to have Accenture manage its e-marketing campaign was connected to the agency's digital marketing expertise. An external partner could help coordinate campaign activity across online channels and support consistent brand communication. The move also showed BMW's interest in using specialist skills as digital marketing became more important.
What could Accenture bring to BMW's e-marketing campaign?
Accenture could contribute campaign strategy, digital execution, and coordination of BMW's online marketing efforts. Its role could include helping connect creative messaging with digital channels and customer interactions. The exact deliverables would depend on the agreement between Accenture and BMW.
How might Accenture managing BMW's e-marketing campaign affect digital automotive advertising?
Accenture managing BMW's e-marketing campaign highlighted the increasing importance of digital channels in automotive advertising. It suggested that major car manufacturers were willing to assign substantial online marketing responsibilities to specialist technology and consulting firms. Other brands could view the partnership as an example of using outside expertise to strengthen digital campaign management.