Mclellan: Never forget marketing basics
One ad – one message: Most people have a tendency to want to shove many marketing messages into a single ad out of fear that they might never get another shot at the audience. Of course, we know that if the ad is ineffective, it's a self-fulfilling …
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Musicians: Marketing Is Part Of Everything You Do
Cluetrain-manifesto For many people the term “marketing” conjures up images of cheezy advertising or pushy sales people or wack gimmicks to catch the attention of the press. So if you're a musician that equates marketing with those things, …
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Varga resigns as Papa John's chief marketing officer
Varga is leaving Papa John's (NASDAQ: PZZA) to accept the role of president of Zimmerman Advertising Inc., Papa John's advertising agency of record. Varga expects to begin his new job at Fort Lauderdale, Fla.-based Zimmerman Advertising following a …
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Popular Questions
What does McLellan mean by never forgetting marketing basics?
McLellan’s message is to keep the core principles of marketing in view, even when new tools and tactics appear. Start with a clearly defined audience, identify its needs, and explain how your offer addresses them. Use simple, relevant messaging rather than relying on novelty or complexity.
How can network marketers apply the idea of never forgetting marketing basics?
Network marketers can begin by building trust before asking for a sale or referral. Share useful information, listen carefully to prospects, and present benefits in terms of the customer’s real goals. Track which conversations and follow-up methods produce responses, then improve those activities consistently.
Why are basic marketing principles still important in McLellan’s approach?
Basic principles remain important because marketing still depends on reaching the right people with a meaningful message. Attractive technology or frequent posting cannot compensate for unclear positioning, weak audience research, or poor follow-up. Review your target market, offer, message, and results before adding another tactic.
What marketing basics should a beginner review first?
A beginner should define the ideal customer, state the problem being addressed, and describe the desired action clearly. Next, choose communication channels where that audience is already active and create helpful, consistent content. Measure inquiries, conversations, conversions, and repeat engagement so decisions are based on evidence rather than guesswork.