Forbes CMO Salon: Marketing In An Era Of Persuasive Technology
Joining us for the discussion were marketing leaders including Stephanie Anderson, senior VP Business Services, Time Warner Cable Business; Tony Pace, global CMO, Subway; Mason Power, CMO, iLevel Solutions; Stefanie Shelley, CMO, Broadridge …
See all stories on this topic
5 Online Marketing Strategies for a Tight Budget
In a world where attention is currency, it's becoming increasingly more difficult to attract the eyes and ears of your target market. Not only are you up against larger companies with nicely funded marketing departments, you're also competing with …
See all stories on this topic
A Poor Mobile Email Experience Leads 30 … – Marketing Pilgrim
More people are picking up their mobile phones and tablets to check their email inbox and that could be either …Marketing Pilgrim – Internet…
See all stories on this topic
…
Popular Questions
What does Forbes CMO Salon: Marketing In An Era Of Persuasive Technology reveal about modern marketing?
Forbes CMO Salon: Marketing In An Era Of Persuasive Technology examines how digital tools influence attention, choices, and customer behavior. It emphasizes that marketers must combine persuasive design with transparency, relevance, and respect for consumer autonomy. Effective campaigns should make the value of an offer clear without relying on hidden pressure or manipulation.
How can marketers apply ideas from Forbes CMO Salon on persuasive technology?
Marketers can apply these ideas by mapping the customer journey and identifying moments where useful guidance can reduce friction. Personalization, timely prompts, and clear calls to action should be based on genuine customer needs and supported by understandable information. Teams should test these techniques while monitoring opt-outs, complaints, conversion quality, and long-term customer trust.
Why is consumer trust important in marketing in an era of persuasive technology?
Consumer trust becomes more important as algorithms and interface design increasingly shape what people notice and do. Forbes CMO Salon: Marketing In An Era Of Persuasive Technology highlights the risk of damaging credibility when personalization feels intrusive or choices are deliberately obscured. Marketers can protect trust by explaining data use, offering meaningful controls, and making consent easy to give or withdraw.
What ethical challenges does persuasive technology create for CMOs?
Persuasive technology can blur the line between helpful guidance and manipulation, especially when systems exploit urgency, emotion, or personal vulnerabilities. CMOs should review campaign language, targeting rules, recommendation systems, and user-interface patterns for deceptive or coercive elements. Establishing ethical review procedures and measuring customer well-being alongside revenue can make responsible persuasion part of daily marketing practice.