Gartner survey reveals corporate websites rank most important for marketing …
Almost half (45%) of the 250+ marketers surveyed for Gartner's poll cited the design, development and maintenance of a corporate website as the most important to a successful marketing campaign, beating out both social media marketing and online …
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Argentina Blends Devotion and Marketing With Pope
Argentina Blends Devotion and Marketing With Pope. By EVA VERGARA Associated Press. BUENOS AIRES, Argentina March 18, 2013 (AP). From slum chapels to Buenos Aires' imposing cathedral, Argentines celebrated their pope in Sunday Masses.
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Content Marketing: How to Separate the Hope from the Hype
Content is the marketing word du jour. However, like any trendy tactic, there is a right way and a wrong way to do it. Michael Brenner, vice president of global marketing for SAP, has been at the forefront of this trend. He leads content strategy and …
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Popular Questions
What does the Gartner survey reveal about corporate websites as a marketing priority?
The Gartner survey identifies corporate websites as the most important marketing channel among the options considered. A website gives an organization a central place to explain its offerings, support campaigns, and guide visitors toward action. Marketers should treat the site as a core business asset rather than merely an online brochure.
Why do corporate websites rank so highly in the Gartner marketing survey?
Corporate websites can bring together brand information, product details, educational content, and conversion paths in one owned channel. Unlike rented platforms, the organization controls the site’s messaging, structure, and visitor experience. This makes the website a practical hub for coordinating other marketing activities.
How should marketers respond to Gartner’s finding that corporate websites are most important for marketing?
Marketers should review whether the website clearly communicates the company’s value and makes the next step obvious for each audience. They can improve results by updating key pages, strengthening calls to action, and making content easy to find on mobile devices. Website performance should also be monitored through relevant engagement and conversion measures.
What role should a corporate website play in a marketing strategy according to the Gartner survey?
The corporate website should serve as the primary destination for information generated by advertising, email, social media, and other campaigns. Each external activity should direct visitors to a relevant page that supports the campaign’s objective. Keeping those pages accurate, useful, and consistent helps the website perform its central marketing role.