Oracle pinches Nirvanix's marketing VP
Oracle has lured Steve Zivanic away from his marketing VP position at enterprise cloud startup Nirvanix. He joins the technology juggernaut as a VP in its Storage Hardware Systems Business Group – home to the Exastuff stuff and storage arrays.
See all stories on this topic
Why Do Some Managers Use More Marketing and Financial Metrics To Evaluate …
While several professional organizations (Journal of Marketing, Marketing Science Institute, Institute for Study of Business Markets) and practitioners surveyed in 2007 Deloitte and 2009 Lenskold/Market Sphere studies advocate greater need for metrics …
See all stories on this topic
Samsung Lesson of the Day: Marketing Works
Samsung's rise to the top of the global smartphone market has been nothing short of breathtaking. Over the past three years, the South Korean conglomerate has grown its share of the global smartphone market from just 4.3% in Q1 2010 to 29% in Q4 2012.
See all stories on this topic
…
Popular Questions
Why did Oracle recruit Nirvanix’s marketing vice president?
Oracle’s decision to recruit Nirvanix’s marketing vice president reflects the value of experienced cloud and enterprise-technology marketing leadership. The move likely gave Oracle access to someone familiar with positioning cloud storage services and communicating with business customers. It also illustrates how technology companies strengthen their marketing teams by hiring executives from emerging infrastructure providers.
What does Oracle hiring Nirvanix’s marketing VP mean for its cloud strategy?
Oracle hiring Nirvanix’s marketing VP suggests that cloud services and storage were important areas of competitive focus. An executive with experience at Nirvanix could help refine Oracle’s messaging for customers evaluating hosted infrastructure and data-management products. The appointment should be viewed as a leadership and marketing move, not as evidence by itself of a broader corporate transaction.
How could Oracle pinching Nirvanix’s marketing VP affect Nirvanix?
The departure could leave Nirvanix needing to maintain continuity in product messaging, customer communications, and campaign planning. Nirvanix would likely need to appoint an interim leader or promote another marketing executive while searching for a replacement. The impact would depend on how quickly the company transferred responsibilities and reassured customers and partners.
What can technology companies learn from Oracle pinching Nirvanix’s marketing VP?
The hiring shows why specialized marketing executives can become targets when competition in cloud technology intensifies. Companies should document key campaigns, maintain succession plans, and strengthen leadership depth so that one departure does not disrupt communications. They should also retain critical talent by offering clear responsibilities, competitive incentives, and opportunities to shape strategy.