IMS Health Acquires Appature to Get Healthcare Marketing Software
Healthcare companies spend an estimated $200 billion a year on marketing—on everything from pens, to trade shows, to print ads in the New England Journal of Medicine or TV commercials during “60 Minutes.” While many industries were quick to adopt …
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Aberdeen Group Publishes Business Intelligence, and Marketing Effectiveness …
BOSTON, MA–(Marketwire – Mar 12, 2013) – Aberdeen Group, a Harte-Hanks Company ( NYSE : HHS), today announced the publication of new research reports from its Business Intelligence, and Marketing Effectiveness and Strategy research practices.
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Pinterest Business Analytics Released to Great Interest from Marketers
What can't be measured can't be managed, right? Well, Pinterest is offering new Business Analytics to to help measure performance …Marketing Pilgrim – Internet…
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Popular Questions
What did Appature contribute to IMS Health’s healthcare marketing software strategy?
Appature contributed a marketing technology platform designed for healthcare and life sciences organizations. Its capabilities supported campaign management, customer segmentation, performance measurement, and marketing analytics. These functions gave IMS Health additional software resources for helping clients plan and evaluate more targeted marketing programs.
How could the IMS Health and Appature acquisition affect healthcare marketers?
The combination could give healthcare marketers access to more integrated data and campaign-management capabilities. Marketers may be able to connect audience insights with execution and measurement instead of relying on separate tools. The deal also signaled growing demand for specialized software that supports measurable, multichannel healthcare marketing.
What was the business significance of IMS Health acquiring Appature?
The transaction strengthened IMS Health’s position in healthcare marketing technology rather than limiting its role to data and analytics services. Appature added software capabilities that could complement IMS Health’s existing information products and consulting expertise. Together, the companies were positioned to support more coordinated marketing decisions for pharmaceutical and other healthcare clients.