Old Spice's New Marketing Chief Is Not Human, but Will Eat Humans
“Sometimes you gotta eat people, America. That's how business works.” Old Spice has a charmingly roguish new executive director of marketing, who brings a uniquely authentic vision for selling Old Spice Wild Collection “smell products.” That's because …
See all stories on this topic
Summer Infant Appoints Elizabeth Jackson as Chief Marketing Officer
WOONSOCKET, RI–(Marketwire – Mar 11, 2013) – Summer Infant, Inc. ( NASDAQ : SUMR), a global leader in premium juvenile products, today announced that it has hired Elizabeth Jackson as Chief Marketing Officer on a full-time basis, effective April 1 …
See all stories on this topic
Technology workshop tackles websites, email marketing, social media
… tackles websites, email marketing, social media. business laptop computer technology coffee. Enlarge. Thinkstock.com. A technology workshop for businesses will look at best practices in website creation, email marketing and effective use of social …
See all stories on this topic
…
Popular Questions
Who is Old Spice’s new marketing chief that is not human but will eat humans?
The “new marketing chief” is presented as a fictional, nonhuman character rather than a real corporate executive. The claim that it will eat humans is an intentionally extreme part of the campaign’s humor and shock value. Readers should treat the announcement as entertainment-driven advertising, not a literal leadership change at Old Spice.
Why did Old Spice introduce a marketing chief that will eat humans?
Old Spice uses the bizarre premise to make its marketing announcement memorable and generate conversation. A character that is nonhuman and supposedly eats humans creates immediate curiosity while matching the brand’s history of exaggerated humor. The unusual concept is designed to attract attention and encourage people to share or discuss the campaign.
Is Old Spice’s human-eating marketing chief a real person?
No, the description points to a fictional or creative advertising character rather than an actual human employee. The human-eating detail signals that the announcement is deliberately fantastical and comedic. Anyone evaluating the story should separate the campaign’s fictional setup from Old Spice’s real business operations.
What does the human-eating claim mean in Old Spice’s marketing campaign?
In this context, “will eat humans” functions as an outrageous character trait used to heighten the advertisement’s comedy. It is not a product instruction, a real threat, or a statement about ordinary Old Spice business practices. The claim works by using absurdity to make the campaign and its new marketing figure harder to ignore.