Google Reader Still Sends Far More Traffic Than Google+
According to data from the BuzzFeed Network, a set of tracked partner sites that collectively have over 300 million users, Google Reader is still a significant source of traffic for news — and a much larger one than Google+. The above chart, created …
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Apple's iPhone Holds 61% of North America's Web Traffic
The graph above shows that Apple's iPad users generate 30.6% of all iOS traffic in North America, a figure nearly half of iPhone users' 61.5% Web usage share. While both devices have been successful, the data points to iPhones being of much greater …
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NYU-Poly Professors Aim to Make Web Traffic Flow More Smoothly
“A backbone network has multiple paths from source to destination, so we want to distribute traffic according to link available bandwidths,” Chao explained. “Consider this analogy: If a traveler needs to get to San Francisco, does he fly through …
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Popular Questions
Why did Google Reader still send far more traffic than Google+?
Google Reader delivered content directly to people who had already subscribed to specific blogs and websites. Those readers were often more likely to click through and read an entire article than users casually browsing a social stream. Google+ could generate attention and sharing, but its traffic was less consistent for this comparison.
How could publishers benefit from Google Reader sending more traffic than Google+?
Publishers could make their RSS feeds easy to find and use clear, compelling headlines in each update. Including enough of the article in the feed encouraged subscribers to click through to the original site. Tracking referral data separately also showed whether Google Reader was producing more visits than Google+.
Does Google Reader’s stronger traffic mean Google+ was ineffective?
No, the comparison does not mean Google+ had no value. Google+ could support brand visibility, conversation, and content sharing, while Google Reader focused on delivering updates to an established audience. The difference mainly reflected user intent and the way each service directed people to websites.
What should a network marketer learn from Google Reader sending more traffic than Google+?
A network marketer should focus on channels that reach people who have actively requested ongoing content. Useful articles, email subscriptions, and RSS distribution can attract more qualified clicks than relying only on social exposure. Measure visits, engagement, and conversions rather than judging a channel solely by its follower or connection count.