Adobe Digital Index Shows Tablet Website Traffic Ahead of Smartphones
White also noted that tablet use in all countries doubled in the past year; however, Internet users in the U.K. are more likely to surf via tablets, he said. In the U.K., tablets account for 12.2 percent of mobile Internet traffic, while in the U.S …
See all stories on this topic »
CHARTS: Tablets account for more global web traffic than smartphones
In fact, tablet-based web users view 70 per cent more pages per visit than smartphone browsers. Interestingly, Brits are paving the way for tablet browsing and account for 12.2 per cent of the share by country, followed by the US with 9.1 per cent …
See all stories on this topic »
Tablet Web traffic has eclipsed smartphone Web traffic, says Adobe (ADBE …
Tablet Web traffic has eclipsed smartphone Web traffic, says Adobe (ADBE), which is making mobile a big part of its online ad tech push. With tablet growth rates still well above smartphone growth rates, expect this gap to widen. The gap is a mixed …
See all stories on this topic »
…
Popular Questions
What did the Adobe Digital Index report show about tablet website traffic compared with smartphones?
The Adobe Digital Index reported that tablets generated more website traffic than smartphones during the period it analyzed. This finding highlighted the growing importance of tablet users for publishers, retailers, and online marketers. Businesses should compare device-specific traffic and conversion data rather than assuming smartphone users represent all mobile visitors.
Why did the Adobe Digital Index find tablet traffic ahead of smartphone traffic?
The Adobe Digital Index attributed the difference to tablets' larger screens, which can make browsing, reading, shopping, and viewing rich media more comfortable. Tablet owners may also spend longer sessions on websites, particularly when using the devices at home. Website owners should test page layouts, navigation, and checkout flows on tablet screens instead of optimizing only for smartphones.
What does tablet website traffic ahead of smartphones mean for digital marketing?
The Adobe Digital Index finding suggests that digital marketing campaigns should treat tablets as a distinct audience rather than grouping them with all mobile devices. Marketers can review traffic, engagement, sales, and advertising performance separately for tablets and smartphones. Those results can guide device-specific creative, landing pages, bids, and budget decisions.
How should websites respond to the Adobe Digital Index tablet traffic trend?
Websites should use responsive designs that remain easy to read and navigate on tablet displays while still working well on smartphones. Teams should monitor analytics by device category and check important actions such as form submissions, product views, and completed purchases. Regular testing can reveal whether tablet visitors need different content placement, image sizes, or checkout controls.