Mobile Commerce – Tablet traffic surpasses … – Internet Retailer
Internet Retailer – Technology/Mobile Commerce – Tablet traffic surpasses smartphone traffic for the first time.
See all stories on this topic »
Tablets now account for more web traffic than smartphones: stats …
The importance of tablets to ecommerce is well-documented, with research consistently showing that the devices convert at a much higher rate than …
See all stories on this topic »
Tablets Beat Smartphones In Web Traffic For First Time
… and has monitored some 100 billion visits by Netizens to these properties to create its Digital Index publication, and the latest edition has a surprise in it: For the first time web traffic from tablets has topped traffic from smartphones, with 8 …
See all stories on this topic »
…
Popular Questions
What does the Internet Retailer report say about tablet traffic in mobile commerce?
The report highlights that tablet traffic had surpassed smartphone traffic for online retail visits at the time of its analysis. This shift showed that shoppers were using tablets as a serious browsing and purchasing device, not merely for occasional access. Retailers could respond by tracking tablet behavior separately from other mobile traffic and optimizing the shopping experience for larger touchscreens.
Why did tablet traffic surpass other mobile traffic in the Internet Retailer analysis?
Tablets offered a larger display than smartphones while remaining convenient for browsing at home or on the move. Their screen size made product comparisons, image viewing, and checkout navigation easier for many shoppers. Retailers examining mobile commerce trends should compare device-specific visits, engagement, and conversion rates instead of treating all mobile users as one audience.
How should retailers respond when tablet traffic surpasses smartphone traffic?
Retailers should test responsive layouts, product images, menus, and checkout forms on common tablet screen sizes. They should also measure tablet conversion rates, average order values, bounce rates, and abandoned carts independently. These results can guide investments in tablet-friendly merchandising, faster pages, and payment flows that match the behavior described in the Internet Retailer mobile commerce coverage.