30% of mobile web traffic could be from tablets in 2013
tablet-smartphone-chart-481×400 It's no lie, people love their tablets. It has become the easiest way for people to just relax, say, on their couch perhaps, and surf the web, so it's no surprise that tablet web traffic has been increasing. A new report …
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New metrics show website visits from mobile devices
Until now, third-party Web traffic metrics excluded measurements from mobile devices, which left a large chunk — about 25 percent, by some estimates — of traffic unaccounted for. The new Experian data must also be taken with a grain of salt, because …
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Chromebook web usage jumps 700%
A recent study shows that Chromebooks have had a sharp ascent in web traffic for North America, jumping 700% since June 2012. While this is still a very small fraction of overall web traffic, it's also exciting news for Google. The little OS engine …
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Popular Questions
Why could tablets account for 30% of mobile web traffic in 2013?
Tablets offered larger screens than smartphones while remaining more portable than laptops, making them attractive for browsing, shopping, and reading online. Their adoption could therefore have increased the tablet share of mobile web traffic to about 30% in 2013. The exact percentage depended on the measurement method, market, and definition of mobile traffic.
What would 30% tablet traffic mean for websites in 2013?
A tablet share near 30% would signal that websites needed to serve more than small-screen phone users. Businesses could improve results by using responsive layouts, readable text, touch-friendly controls, and images that loaded efficiently on tablet connections. Analytics reports should separate tablets from smartphones so visitor behavior and conversion rates could be compared accurately.
How could marketers respond if tablets generated 30% of mobile web traffic in 2013?
Marketers could test tablet landing pages, advertisements, and checkout flows separately from smartphone campaigns. Tablet users often had more screen space for detailed content, so marketers could present fuller product information without abandoning mobile-friendly navigation. Tracking device type, engagement, and conversions would show whether tablet visitors required different offers or campaign settings.
Was the estimate that tablets could produce 30% of mobile web traffic in 2013 universal?
No, the estimate should be treated as a forecast or benchmark rather than a guaranteed worldwide result. Tablet adoption and browsing habits varied by country, audience, industry, and analytics provider. Website owners could compare their own 2013 traffic reports with the estimate before making device-specific marketing decisions.