The New Inbox: The Intersection of Email, Mobile & Social Marketing …
The mobile age is transforming the “inbox.” Here's why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents.Search Engine Watch – Latest
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G-Force Marketing Solutions, Inc. Wins Two Telly Awards
GREENSBORO, N.C., June 14, 2013 /PRNewswire-iReach/ — The Telly Awards has named G-Force Marketing Solutions as a Silver and Bronze Award winner in the 34th Annual Telly Awards for their pieces titled Volvo of the Triad “Family First” and Nalley …
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XRoads Networks Demonstrates Its ROI With Proven 10-Year Lifespan via NCH …
NCH Marketing's network manager, Rick Maegaard, says the EdgeXOS appliance has, “worked flawlessly for years… the few times support was called, they always managed to resolve our issues… for nearly 10 years we have used the XRoads appliance, that …
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Popular Questions
How does the new inbox connect email, mobile, and social marketing?
The new inbox treats email, mobile notifications, and social updates as connected parts of one customer experience. A campaign can introduce an offer by email, reinforce it with a mobile reminder, and invite conversation through a social channel. Keep the message consistent across platforms while adapting the format, timing, and call to action for each one.
What role does mobile marketing play in the new inbox?
Mobile marketing makes inbox communication more immediate because people often read email and social content on their phones. Use short subject lines, responsive email layouts, fast-loading landing pages, and mobile-friendly buttons. Send notifications or text reminders only when they add value, and provide clear consent and opt-out options.
How can email and social marketing work together in the new inbox?
Email can drive subscribers toward a social discussion, livestream, referral offer, or other community activity. Social content can attract new prospects who are then invited to join an email list through a clear value exchange. Track sign-ups, clicks, replies, and conversions by channel so you can identify which combinations produce meaningful engagement.
What is the best way to measure campaigns built around the new inbox?
Measure the full path from the first email, mobile interaction, or social touchpoint through the final action. Compare delivery, open or view rates, clicks, replies, registrations, and sales rather than relying on one metric. Use tagged links and separate audience segments to test message timing, channel order, and calls to action.