Marketing of tourism products holds key: Ashok Gehlot
Pointing out the importance of both domestic and foreign tourists, Gehlot urged the department not to lose focus on their marketing efforts to attract both national and international tourists. “Avenues should also be created for attracting low-budget …
See all stories on this topic »
Spirit marketing chief leaving low-cost carrier
Barry Biffle, executive vice president and chief marketing officer at Miramar-based Spirit Airlines, has resigned for a job in other skies. He is leaving to become CEO of a new low-cost airline in Colombia, Spirit said in a regulatory filing Thursday.
See all stories on this topic »
Omnicom Media Group Will Deploy Salesforce Marketing Cloud Across Entire …
… today announced that Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC), will deploy Salesforce Marketing Cloud as the core of its social marketing offerings, to be delivered by its entire global agency network in …
See all stories on this topic »
Popular Questions
Why does Ashok Gehlot say marketing tourism products holds the key to tourism growth?
Ashok Gehlot emphasizes that effective marketing can make Rajasthan’s destinations, heritage, culture, and hospitality more visible to travelers. Promotion helps potential visitors understand what each destination offers and why it is worth visiting. Tourism authorities can support this approach by using digital campaigns, attractive storytelling, travel partnerships, and targeted outreach.
How can marketing of tourism products support Rajasthan’s local economy?
Marketing tourism products can direct visitors toward local guides, artisans, performers, hotels, restaurants, and transport providers. Greater demand can create employment and increase income for communities connected to tourism. Campaigns should highlight locally produced goods, regional experiences, and lesser-known destinations so that tourism benefits reach more areas.
What tourism products should be promoted under Ashok Gehlot’s approach?
The promotion should cover Rajasthan’s forts, palaces, museums, festivals, cuisine, handicrafts, wildlife, and traditional cultural experiences. It can also package attractions into themed itineraries for heritage, adventure, wellness, and rural tourism. Clear information about access, accommodation, activities, and seasonal events can make these products easier for travelers to choose.
Which marketing methods can make tourism products more attractive to visitors?
Tourism organizations can use social media videos, destination websites, online travel platforms, media visits, and collaborations with tour operators. High-quality photographs, short travel stories, visitor reviews, and practical itinerary details can improve engagement and confidence. Marketing should also target different visitor groups with messages tailored to their interests, budgets, and preferred travel seasons.