Marketing know-how
EVENTS: The commercial director at Humberside International Airport will be speaking at this evening's Chartered Institute of Marketing event in Hull. Paul Litten, pictured, will be sharing the secrets of how the airport has success- fully marketed …
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Marketing In The Moment: Five Ways To Target Millennials
It has never been more important for brands to market in the moment. The evolution of digital devices (tablets, smartphones) and social channels (Twitter, Reddit—take your pick) has made it essential for brands to create real-time content and deliver …
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Pre-marketing underway for two more yield-focused IPOs
Despite the tough market environment for yield-focused property plays lately, bankers started investor education for two more potential listings yesterday. Both are being spun off from well-established brands and bankers involved in the two deals are …
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