Skinnerian Marketing: We're the Rats, and Facebook Likes Are the Reward
One of the most popular announcements at Google's recent developers conference was the new version of Google Maps, which has a lot of spiffy new bells and whistles, to be sure. But there's an ominous side note here: The new Google Maps for mobile …
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Digital Marketing Tools Build eCommerce
Digital marketing tools google adwords microsoft bingads Your ecommerce site is loaded with great products, your shopping cart is ready to roll, and your web pages are engaging. Now it is time to utilize digital marketing tools to attract customers …
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Senior Living Marketing Expert Kevin Williams Announced as Guest on …
BALTIMORE, June 10, 2013 — /PRNewswire/ — RetirementHomes.com is pleased to welcome Kevin Williams of SeniorMarketing.com as the featured guest for an informative webinar later this month. Williams and host Robert Walker will discuss the many …
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Popular Questions
What does Skinnerian marketing mean when Facebook likes become the reward?
Skinnerian marketing applies behavioral conditioning to online promotion by rewarding actions with signals such as likes, comments, and shares. Each notification can encourage marketers to post again, even when the activity does not produce leads or sales. Track conversions alongside engagement so social approval does not become your only measure of success.
How can Facebook likes condition behavior in network marketing?
Facebook likes can reinforce frequent posting because the visible response arrives quickly after content is published. Marketers may begin choosing attention-grabbing updates over useful education, follow-up, or relationship building. Set a posting purpose before publishing and review whether each post generated conversations, qualified prospects, or measurable business activity.
Why does Skinnerian marketing compare social media users to rats?
The comparison points to experiments in which repeated behavior is shaped by rewards delivered at predictable or unpredictable intervals. On Facebook, likes and notifications can function as small rewards that keep users checking, posting, and seeking another response. Recognize the pattern by scheduling specific times for social media rather than reacting to every notification.
How can marketers avoid becoming dependent on Facebook likes as rewards?
Use likes as feedback about reach or resonance, not as proof that a marketing strategy is working. Define business metrics such as email sign-ups, booked calls, customer inquiries, and sales before evaluating a campaign. Limit notification interruptions, test content against those metrics, and keep the posts that attract both engagement and meaningful action.