Four Layers of Marketing Measurements – Gartner Blog Network
Laura McLellan. Research Vice President 16 years at Gartner 37 years IT industry. Laura McLellan serves CMOs and other marketing executives, sharing how digital strategies are being integrated with traditional marketing. With an extensive …Laura McLellan
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MEDIA360: Marketers should find data 'butt-clenchingly exciting', says panel
The group of marketers voiced their views on a number of data-related topics, including who owns consumer data and who clients can ally themselves with to make the most sense of it – media agencies or specialists data agencies? Orr argued that data …
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Facebook pares ad options, simplifies marketing tools | Reuters
SAN FRANCISCO (Reuters) – Facebook Inc is eliminating various types of advertisements on its website in an effort to simplify a system that it acknowledged …
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