Marketing Weak PR Weak: Social mobility tsar James Caan denounces …
As regular readers will know, The Drum's Marketing Weak award is usually bestowed upon a bad ad from the last seven days, but this week we couldn't resist casting our eyes (and our weak puns at the expense of our rivals) a bit further into the …
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Tourism WA's marketing budget slashed
The State Government has slashed Tourism WA's marketing budget by $1 million forcing planned international campaigns to be cut. Tourism WA had budgeted more than $3 million to spend on promotions to attract tourists to WA over a six week period.
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Mobile App Marketing 101: So You've Got an App Idea, Now What?
Marketing begins the day you put your mobile app idea into production. But not everyone has a budget for marketing. Contrary to popular belief, most effective marketing strategies don't require any spending at all. In my last column, “4 Essentials for …
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