Marketing Weak PR Weak: Social mobility tsar James Caan denounces …
As regular readers will know, The Drum's Marketing Weak award is usually bestowed upon a bad ad from the last seven days, but this week we couldn't resist casting our eyes (and our weak puns at the expense of our rivals) a bit further into the …
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Tourism WA's marketing budget slashed
The State Government has slashed Tourism WA's marketing budget by $1 million forcing planned international campaigns to be cut. Tourism WA had budgeted more than $3 million to spend on promotions to attract tourists to WA over a six week period.
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Mobile App Marketing 101: So You've Got an App Idea, Now What?
Marketing begins the day you put your mobile app idea into production. But not everyone has a budget for marketing. Contrary to popular belief, most effective marketing strategies don't require any spending at all. In my last column, “4 Essentials for …
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Popular Questions
What did social mobility tsar James Caan denounce in the Marketing Weak PR Weak report?
James Caan publicly criticised the issue described in the report as a barrier to social mobility. His intervention drew attention to the gap between public messaging and the practical experiences of people seeking opportunity. Readers should distinguish his stated criticism from broader assumptions about marketing or public relations.
Why was the Marketing Weak PR Weak story involving James Caan significant for social mobility?
The story was significant because it connected a public communications controversy with questions about access, opportunity, and fairness. Caan’s comments placed pressure on organisations to explain how their policies affect people from less advantaged backgrounds. A useful response is to examine both the language used in public statements and the outcomes those statements describe.
What is the fastest way to improve Marketing Weak PR Weak: Social mobility tsar James Caan denounces … without making beginner mistakes?
The fastest way to improve Marketing Weak PR Weak: Social mobility tsar James Caan denounces … is to simplify the process and control one variable at a time. Start with the most important baseline: define the goal, identify the main failure point, and test one change before making another. Keep short notes so you can connect the outcome to the adjustment you made. This prevents guesswork and helps you build a repeatable method instead of chasing random fixes.