Can Marketing Push Make Velcro Stick?
Astronauts use Velcro to keep personal objects like pens and clothes from floating in space and to play chess and darts. In 1984, David Letterman interviewed a Velcro sales head while wearing a Velcro suit before launching himself via trampoline onto a …
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Salesforce.com buying marketing software company ExactTarget for $2.34 billion
SAN FRANCISCO — Salesforce.com will spend more than $2.3 billion to buy marketing software company ExactTarget. More than 6,000 companies use ExactTarget, which like Salesforce.com uses cloud technology, allowing companies to manage their …
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Understanding the social mindset divide
Marketers need to understand the different ways in which users expect to engage with brands on personal and professional social networks, writes Josh Graff, director, marketing solutions, LinkedIn EMEA. There's no doubt today that by engaging customers …
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