Marketing Drupal | Acquia
Everything was new and exciting for me from a PR/Marketing perspective. I was immersed in all things Drupal and witnessed the overwhelming sense of …
See all stories on this topic »
Prince William County hopes logo will improve marketing
Supervisor John D. Jenkins (D-Neabsco) said that county officials should not have moved forward with the logo, which has already been put on some county letterhead and used for marketing, without express permission from supervisors. “I'm not saying I …
See all stories on this topic »
Wine sellers, market organizers look forward to new marketing opportunities
Maryland wine enthusiasts are hoping a change in state law that took effect Saturday — affecting the sale of wine at farmers markets — will be fruitful for the industry. The new rules will allow wineries to register for a permit to sell bottles of …
See all stories on this topic »
Popular Questions
How can Acquia support marketing on a Drupal website?
Acquia supports Drupal marketing teams with managed hosting, deployment tools, security features, and performance services. Marketers can use Drupal to manage structured content, landing pages, campaigns, and personalized digital experiences. Acquia’s platform can also help teams coordinate publishing workflows across multiple sites and channels.
What Drupal features are useful for Acquia marketing teams?
Drupal gives Acquia marketing teams flexible content types, reusable components, taxonomy, roles, and editorial workflows. These features make it easier to organize campaign assets and publish consistent content without rebuilding every page. Teams should define content models and approval rules before launching a large marketing program.
How does Acquia improve Drupal website personalization?
Acquia can help marketers deliver more relevant Drupal experiences by connecting audience data, content, and campaign activity. Personalization rules can be based on factors such as visitor behavior, location, or engagement history, depending on the tools in use. Start with a small number of measurable audience segments and test each experience against a clear conversion goal.
How should businesses measure marketing performance in Drupal with Acquia?
Businesses should connect Drupal and Acquia marketing tools with analytics platforms to track traffic, engagement, lead submissions, and conversions. Use campaign tagging and consistent event names so results can be compared across landing pages and channels. Review performance regularly, then improve content, page speed, calls to action, and audience targeting based on the data.