Mobile App Downloads and Marketing Costs Rise in April, Find New Fiksu Indexes
BOSTON, May 31, 2013 /PRNewswire/ — Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform today published its Fiksu Indexes which marked increases in both the volume of mobile app downloads and the cost to …
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Popular Questions
What do the new April Fiksu indexes show about mobile app downloads and marketing costs?
The April Fiksu indexes indicate that both mobile app downloads and the costs of acquiring users increased during the month. The data gives marketers a current view of demand and paid-install competition in the mobile advertising market. Use these trends to compare April performance with earlier reporting periods before changing campaign budgets.
Why did mobile app marketing costs rise as app downloads increased in April?
Higher download activity can attract more advertisers, increasing competition for mobile ad placements and raising acquisition costs. The April Fiksu indexes connect the growth in app downloads with a more expensive marketing environment. Advertisers should monitor cost per install alongside download volume to determine whether additional spending is producing efficient growth.
How can marketers use the April Fiksu indexes to plan mobile app campaigns?
Marketers can use the indexes as a benchmark when evaluating install costs, download demand, and campaign efficiency. Compare your own results with the April market direction, then adjust targeting, creative testing, and bids where performance is weaker. Review the numbers regularly because changes in acquisition costs can affect forecasts and launch budgets.