American Marketing Association Opens China Office
CHICAGO, May 31, 2013 — /PRNewswire-USNewswire/ — The American Marketing Association (AMA) expanded its global presence with the opening on May 30th of its first overseas office in Shanghai. The goal of the AMA China office and its staff is to …
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Mad marketing in a modern world
You don't have to think as “far” back as the 1960s era of big advertising depicted in AMC's “Mad Men” to remember when marketing was mainly managed and executed by separate specialists. As recently as a decade ago, the silos of public relations, …
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Marketing.AI and Chute Team Up to Facilitate How Brands Manage Photos in …
With a plethora of tools and strategies available, marketers are finding themselves scrambling for ways to structure a predictable and efficient workflow that drives results. Two of the key challenges are how to coordinate the writing of content and …
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