Getting Started with Analytics Measurement for Marketing …
As an analytics practitioner, one of the most important things I try to teach marketers is how to properly tag their campaigns so we can report on the success of their efforts. To do this, I've created a guide for them to follow to make it easy to …Google Analytics Blog
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Moa posts bigger loss amid marketing spend-up
Moa Group, the boutique beer maker which raised $16 million in a float last year, reported a bigger loss on an earnings before interest, tax, depreciation and amortisation basis than was flagged in its prospectus as it spent more on marketing …
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Mammoth Mountain Names Erik Forsell New Chief Marketing Officer …
Mammoth Mountain snow resort names Erik Forsell as new Chief Marketing Officer.Transworld Business » | Transworld…
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Popular Questions
How do you get started with analytics measurement for marketing?
Begin by defining the marketing outcomes you want to measure, such as leads, email sign-ups, sales, or partner inquiries. Choose a small set of metrics that directly reflect those outcomes instead of tracking every available report. Write down each metric’s definition, data source, reporting frequency, and target so your measurements remain consistent.
What should you measure first when getting started with marketing analytics?
Start with traffic sources, landing-page visits, engagement, conversions, and cost when applicable. Use tracking links with campaign parameters to distinguish traffic from social media, email, paid ads, referrals, and other channels. Compare each source by both volume and conversion quality to identify which activities produce useful results.
How can beginners set up analytics tracking for marketing campaigns?
Install an analytics platform on the website and verify that page views, key events, and conversions are recorded correctly. Create a separate tracked URL for each campaign, message, or promotional channel so results can be attributed more accurately. Test the links and conversion process before launch, then check the data shortly after the campaign begins.
How often should you review marketing analytics after getting started?
Check tracking and major changes regularly, but review performance on a schedule that matches the campaign’s sales cycle. Weekly reviews can reveal broken links, unusual traffic, or weak conversion rates, while monthly reviews are useful for comparing trends and reallocating effort. Record the action taken from each review so analytics leads to measurable improvements rather than passive reporting.