Manufacturing Moments and Marketing Serendipity: Welcome to the New Frontier
The idea of manufactured serendipity is not new within the digital world. Whether it's finding out when friends and other interesting people are nearby or what they recommended in your current location, our apps have given us plenty of moments of …
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McDonald's defends marketing tactics
OAK BROOK: “We are not the brand that you describe,” McDonald's chief executive declared as he replied to shareholders criticising the company's marketing tactics, including allegations it targeted children, ethnic minorities and was contributing to an …
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Sales and marketing lessons from street urchins
But the truth is, it is an industrious world out there, working on their own crude marketing principles, drawing lessons from each customer interaction leading up to more revenue generation and diversification that is capable of putting the biggest …
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