Friend or foe? The relationship between marketing and big data – live discussion
For a start, Kip Voytek from MDC Partners has highlighted how marketing departments can use big data to unlock new creative ideas. As well as inspiring, big data can also provide marketing teams with novel and exciting opportunities for customer …
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How Do Marketers Use Video Online?
Flimp Media, a provider of digital video communications and end-to-end video marketing solutions to businesses and organizations, along with ReelSEO and the Web Video Marketing Council have partnered to field an in-depth trends report study to better …
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Thomas Cook Marketing Bonds to Help Refinance $2.4 Billion Debt
Thomas Cook Group Plc, the 172-year-old U.K. tour operator, started marketing a sale of 525 million euros ($676 million) of bonds as part of a package to refinance the equivalent of $2.4 billion of debt. The company is selling seven-year bonds that are …
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