Content Marketing, Meet Content Selling
That has led to a Content Marketing arms race. Vendors are rushing to produce informative and engaging content to advance prospects through to close. White papers, ROI tools, presentations, and other collateral are now being produced by vendors in …
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The 10 Most Generous Marketing Geniuses
This past fall, a group of marketers, led by the 92nd Street Y and the UN Foundation, created the first annual day of giving: Giving Tuesday. No single person owned the day and more than 2,500 corporations, non-profits, small businesses and …
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Webinar to Highlight Independent Research Firm's Perspective on Top Firms …
WILTON, Conn., May 21, 2013 — /PRNewswire/ — Marketing Management Analytics (MMA), the leader in predictive analytics and high-value analytic consulting for global marketing driven organizations, will sponsor a webinar on June 6, at 1:00 pm ET …
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Popular Questions
What is the difference between content marketing and content selling?
Content marketing attracts and educates potential customers through useful information, while content selling connects that information directly to a buying decision. A content-selling approach identifies a prospect’s problem, explains a relevant solution, and guides the reader toward an appropriate next step. The goal is to create helpful content that supports both trust and conversion.
How can network marketers use content marketing to start selling without being pushy?
Begin with content that answers a specific audience question or addresses a common challenge. Once the reader receives genuine value, introduce a product, service, or opportunity as a relevant solution rather than making an unrelated pitch. Use clear calls to action, such as requesting more information, booking a conversation, or reviewing an offer.
What types of content work best when content marketing meets content selling?
Problem-solving blog posts, tutorials, case studies, comparison guides, and customer stories can support both education and sales. Each piece should connect a defined audience need with a practical solution and include evidence, examples, or next steps. Calls to action should match the reader’s level of interest instead of asking every visitor to make an immediate purchase.
How do you measure results when combining content marketing with content selling?
Track engagement metrics such as qualified page visits, email signups, content downloads, and replies to determine whether the content attracts the right audience. Then measure sales conversations, leads, conversions, and revenue that can be linked to specific content pieces. Reviewing these results helps you improve topics, calls to action, and follow-up sequences over time.