PayPal to increase marketing this year for offline push
PayPal is trying to become a common way of paying in physical stores, a much larger market than its online roots. The company expects to be in 2 million merchant locations by the end of 2013 and it is working on ways to persuade consumers to use PayPal …
See all stories on this topic »
Nominate Most Creative In Social Media Marketing – Business Insider
Earlier this month we put out a call for the most creative people in social media marketing. Well, the deadline … This means another creative individual in the social media marketing world who doesn't work at your company. Nominations will …Advertising
See all stories on this topic »
DSXgroup, LLC and RepStars International Announce Global Deployment of …
This multi-language implementation marks the single largest multi-million dollar deployment for the DSXgroup & RepStars partnership for an international network marketing client with over $1B in revenue and a network representing over 2.5MM members.
See all stories on this topic »
Popular Questions
How can PayPal increase marketing this year through an offline push?
PayPal can support an offline marketing push by combining local events, retail partnerships, direct mail, and visible in-store promotions. Printed materials should highlight simple payment benefits and direct people to a trackable landing page or sign-up offer. Use unique QR codes, coupon codes, or campaign URLs for each offline channel so results can be measured.
What offline marketing channels should PayPal prioritize to increase marketing this year?
PayPal should prioritize channels that reach customers close to a purchase decision, such as merchant signage, community events, trade shows, and point-of-sale promotions. Partnerships with small businesses can demonstrate how PayPal works in real transactions rather than relying only on digital advertising. Test each channel in a limited market before expanding the strongest-performing approach.
How can a PayPal offline push attract more small-business users this year?
A targeted offline campaign can show small-business owners how PayPal may simplify payments, invoicing, and customer transactions. Sales representatives can use local workshops, business associations, and printed case examples to answer questions directly. Offer a clear next step, such as a product demonstration or guided account setup, and track registrations from every event.
How should PayPal measure the results of increasing marketing with an offline push?
PayPal should assign a distinct QR code, referral link, phone number, or promotional code to each offline campaign. Track scans, inquiries, account activity, merchant sign-ups, and conversion rates by location and channel. Comparing those results with campaign costs will show which offline tactics deserve more investment this year.