Marketing execs stress importance of employee engagement
Chain leaders speaking to the industry's top marketers during the Marketing Executives Group, or MEG, meeting Thursday and Friday, before the NRA Show officially kicked off, stressed that when it comes to connecting with consumers, employees are as …
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Accenture buying Acquity for $316 million
Global consulting firm Accenture has agreed to buy digital marketing company Acquity Group for $316 million, the companies announced Friday. Founded in Chicago in 2001, Acquity Group works with such brands as Adobe, American Express, General …
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Marketing officer for Regent
Dunedin theatre producer and actor Karin Reid has been appointed the first marketing and communications officer at the theatre. ''It's a brand new position and I'm stoked to have the opportunity,'' Ms Reid said this week. ''I'm very happy that I've got …
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