Want to find good marketing ideas? Ask your dad
We already know that dads are the original hipsters. But in a marketing world obsessed with digital innovation, and everything new, your dad might not seem to be the most natural person to ask about the next big thing. But Pittsburgh digital agency …
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Sony Trademarks Greatness Awaits, Oh Wait That's The PS4 …
Last week, Siliconera revealed that Sony Computer Entertainment America was preparing a marketing campaign for PlayStation 4 centered around the slogan “Greatness Awaits.” SCEA filed a trademark for “Greatness Awaits” too. Hmm…Siliconera
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Has Marketing Failed Sales?
Marketing is less well equipped than sales to take advantage of these. Sales, especially the individual salesperson, is far better equipped to experiment with new methods, processes, and technologies than any marketing department can be, if only …
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Popular Questions
Why should you ask your dad for good marketing ideas?
Your dad may offer practical advice based on years of observing people, businesses, and changing customer habits. Ask him what advertisements he remembers, why they caught his attention, and what made him trust a company. His answers can reveal simple ways to make your marketing more relatable and memorable.
What can your dad teach you about finding better marketing ideas?
Ask your dad to describe products or services he has recommended to friends and explain why he recommended them. Look for repeated themes such as honest service, clear benefits, useful information, or a personal connection. Use those insights to create marketing messages that focus on real customer value instead of hype.
How can you turn a conversation with your dad into a marketing strategy?
Start with one specific question, such as what would make him try an unfamiliar business. Write down his exact words, objections, and suggestions without correcting them. Then test those ideas in a social post, email, or conversation with prospects and track which message earns the most interest.
Can asking your dad help with marketing ideas for a network marketing business?
Yes, your dad can help you identify whether your explanation sounds clear, trustworthy, and useful to someone outside the industry. Ask him to explain the offer back to you after hearing your pitch, then note any confusing terms or unanswered concerns. Simplify the message, emphasize the product or service, and avoid promises that cannot be supported.