Network Marketing has been hailed as the “great hope” for the average person to finally reach their dreams. While it is very true for some, the vast majority fail miserably. One of the major stumbling blocks for any newbie Network Marketing entrepreneur is the reality of facing rejection from potential prospects.
Many self-proclaimed industry leaders, suggest that you first present the opportunity to your personal contacts – otherwise known as your warm market. Certainly, that’s a great (and safe) starting point, but most people have already exhausted their family with countless “can’t miss” deals that ended up being a giant bust. So you may not have the luxury of the safe and easy prospect.
Another traditional (old school) source of prospects is to purchase leads. I hate this option for new Network Marketers because the vast majority of people will plunge after their first 10 hangups. Cold calling is an acquired skill that is not for the faint at heart. Besides, most lead sources are totally pathetic and quality of contacts is poor. Of course, you can pay a very high price and improve the quality – but, you still have to be skilled in order to close the deal. I just would not recommend purchasing any leads.
The current online phenomenon of social networking is the perfect marriage between Network Marketing and internet marketing. It gives you a pretty risk-free approach to recruiting prospects, and minimizes the opportunity for rejection.
The idea of building a social network of people who share a common interest, is a perfect way to find successful business partners. If you have the idea of simply recruiting any ole slouch into your opportunity, you are hindering your ultimate and long-term success. The objective should be to recruit people who have a high likelihood of succeeding. You certainly do not want to spend most of your time babysitting with people who don’t have a clue about the business.
Start right now building a huge social network and in short order you will have a funnel of prospects rushing to your opportunity. Virtual Prospecting is the next successful level of growth in the Network Marketing arena. Learn how to drive traffic, build social communities, make friends, and recruit strong prospects, and you will likely guaranteed your success.
