Marketing's new powerful revenue generating tool – Bizcommunity.com
Everyone is talking content marketing and many CMOs have included it in their marketing strategies. When looking at developed markets such as the US and Europe, we can see it has proved to be successful, so implementing it within the South African …
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National Geographic Channel Partners With Award-Winning Agency BBDO To …
She quickly set out to revamp the NGC brand in the marketplace with bigger and bolder marketing. The partnership with BBDO New York is the latest evolution of the network's marketing strategy. NATIONAL GEOGRAPHIC CHANNEL Based at the National …
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BT Sport marketing aims to recruit broadband users
BT hopes its “Willy Wonka”-esque marketing campaign to promote the launch of its new BT Sport channels, which pit it directly against Sky in the pay-TV market, will create a “warm brand effect” on its entire business and boost broadband subscriptions.
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