Althouse: "Maker's Mark's Plain Dumb Move Proved To Be Pure …
I wonder if she's a fan of Carrot Top. 5/7/13, 11:20 AM · Astro said… I said at the time it was a marketing gimmick – for an overrated bourbon losing market share to better, small batch brands like Knob Creek and Elijah Craig. 5/7/13, 11:31 AM …Althouse
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Oracle today introduced Oracle Eloqua Marketing for Insurance Cloud Service, a new industry specific cloud-based offering focused on helping insurers increase revenues and strengthen their brand across their increasingly complex distribution channels …
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Amazing beachbody coaching in canada Network Marketing Tips For Building Success Internet marketing is a unique success that.
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Popular Questions
What did Althouse say about Maker's Mark's plain dumb move?
Althouse focused on Maker's Mark's decision to change the bourbon's proof and the negative reaction that followed. The move was criticized because customers viewed it as a reduction in quality rather than a meaningful improvement. The company's response showed how quickly a familiar brand decision can become a public-relations problem.
Why did Maker's Mark reverse the decision discussed by Althouse?
Maker's Mark reversed course after customers and bourbon enthusiasts objected to the proposed change. The backlash indicated that buyers cared about the product's established character and expected the brand to protect it. Althouse's discussion presents the reversal as evidence that the original decision underestimated customer loyalty.
What lesson does Althouse's Maker's Mark example offer businesses?
The Maker's Mark episode shows why companies should test major product changes with loyal customers before announcing them. Businesses should explain the reason for a change, measure likely consumer reactions, and prepare a clear response if criticism emerges. Reversing an unpopular decision can limit damage, but avoiding the misstep is usually better.