Cooperation between marketing and procurement is increasingly critical for …
Few business relationships have created as much friction as the one Marketing has with procurement; and indeed, vice versa. For many marketers, procurement “just doesn't get it” when it asks such questions as “What does a typical website cost?” And for …
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Premium wines market a winning formula
How is Penfolds Grange able to sell a bottle of wine for over $700? By not marketing itself like a bottle of wine, writes Adam Ferrier. Wine is funny. Normally it does not follow the normal principles of marketing. Marketing is a mass-market game. You …
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Social Marketing to Moms Requires Precision Content
If your business is targeting mothers online, you'd better have a social media marketing plan. At this point, it's practically unheard of for moms not to use social media. But you need to be spot-on with your content, experts say. According to a study …
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