"Black Still Matters In Marketing" is a Journey to Understand Diversity
After acknowledging the many changes, she concludes: Black still matters in marketing. And then she goes on to explain that the book is not about “targeting” blacks in marketing, but rather about offering solutions to help marketers understand African …
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New Research: Marketers Report Strong Switch to Inbound Marketing
Here is a short summary slideshare presentation on the results of a very large survey of marketers carried out by Hubspot. It provides a treasure chest of great data for marketers and particularly managers seeking to build support withing the …
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Harnessing The Power Of Three
Good marketing follows certain universal truths. To succeed in an increasingly skeptical and fragmented marketplace, therefore, it behooves marketers to learn and apply these universal truths to marketing their products. One of the most important …
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