Rich Don't Get Richer In Terms Of Internet Traffic, Study Finds
Chinese scientists from City University of Hong Kong and the School of Management, at Beijing Normal University performed a study to determine the impact of a website based on the interaction between its users with the entire Web. Their findings could …
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Report: iOS Has More Traffic, But More “Volatile” Than Android
Ad network Chitika has released data on iOS and Android usage throughout the day. Overall iOS is driving more Web traffic than Android (partly because of the iPad), but traffic coming from iOS devices is more “volatile” than Android traffic. In other …
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Web Chatter: June 15, 2013
When FedEx field opened in D.C. (then the Jack Cooke Stadium), the traffic was way beyond nightmarish. It took them the better part of the first couple of years to figure it out. Now they have it down to a science, and it did include increased shuttles …
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Popular Questions
What does the finding that the rich don't get richer in terms of internet traffic mean?
The study suggests that having greater financial resources or a stronger market position does not automatically produce proportionally more website traffic. Online attention is influenced by relevance, audience behavior, search visibility, and content quality. Businesses should therefore measure actual traffic sources instead of assuming that wealth or brand size guarantees digital reach.
Why don't richer businesses always receive more internet traffic?
Well-funded companies may still lose traffic when their content does not match what people are searching for or when competitors offer more useful information. Search rankings and referral traffic depend on factors such as technical performance, timely publishing, audience engagement, and distribution. Reviewing search queries, referral sources, and pages with declining visits can reveal where a business needs to improve.
How can marketers respond to the finding that the rich don't get richer in internet traffic?
Marketers can focus on producing specific content that answers real customer questions and promotes it through relevant channels. They should track organic visits, referral clicks, conversion rates, and returning users to identify which efforts generate meaningful results. Testing topics, headlines, internal links, and outreach methods can help smaller organizations compete for attention without relying solely on large advertising budgets.