Aegis Media expands search and performance marketing brand iProspect in …
nvi, with offices in Montreal and Toronto, is a specialist performance marketing agency whose focus is on search marketing and digital performance media. Established in 2005, nvi has built a fast-growing business, with a diverse client base including, …
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Internet Marketing 101: Basic Elements of Sales Pages
Internet Marketing 101: Basic Elements of Sales Pages. by Daniel Scocco. Last week I linked to a post which contained 10 tips for creating effective sales pages. While all the tips mentioned are solid, I think they don't cover all the elements you …Daily Blog Tips
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Marketing automation gains momentum, but are companies making the most of it?
One of the B2B roundtables at this year's Digital Cream London event focused on marketing automation, the findings of which have just been released in our free-to-access Marketing Automation Trends Briefing, sponsored by Oracle Eloqua. According to …
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Popular Questions
Why did Aegis Media expand the iProspect search and performance marketing brand?
Aegis Media expanded iProspect to strengthen its specialist search and performance marketing capabilities. The move positioned iProspect as a focused brand for campaigns measured through traffic, leads, sales, and other business outcomes. It also supported clients seeking a more integrated approach to digital media planning and campaign performance.
What services were central to Aegis Media’s expansion of iProspect?
The expansion centered on search marketing and other performance-focused digital services. These typically include paid search, search engine optimization, display activity, campaign measurement, and conversion analysis. Marketers can use these services to connect media spending with measurable actions rather than relying only on reach or awareness.
How could the iProspect expansion affect advertisers working with Aegis Media?
Aegis Media’s expansion of iProspect gave advertisers access to a more dedicated performance marketing specialist within its network. Clients could seek help improving search visibility, managing paid campaigns, and tracking results across digital channels. The practical benefit depended on the market, the available local team, and the advertiser’s campaign objectives.