Some people say Podcasting is the Hottest Online Word of The Day. If you are all about building a steady flow of traffic, and adding prospects to your funnel – you must take a look at this excellent marketing tool.
If you are a frequent Internet surfer, then Podcasting should not be new word for you because it is the hottest thing goin. Though the word Podcasting resembles the word broadcasting in pronunciation but its meaning is very much different from the concept of broadcasting. Putting it simply, Podcast is a method of automatically downloading audio files from Internet to your IPod, computer or any other portable media device like MP3 player. The audio file is published using the RSS feeds. The enclosure field of RSS feed includes the details of audio file making it totally different from the ordinary RSS feed. You can imagine it as a talking feed.
Podcasting- Growing Very Fast
Popularity of Podcasting is growing in leaps and bounds. Forrester Research says that the number of Podcasting listeners is going to cross twelve million by the end of this decade. Doesn’t it look like an impressive figure?
List of topics for Podcasting is also endless. You can have a Pod cast on a wide range of subjects from business, hobbies and rents to obsession and fantasies. Duration of a Podcast show may vary from ten minutes to thirty minutes normally. However, there are some shows that are much longer than thirty minutes. Costly music licensing and red tape has been a hurdle in coming up of much music Podcasts. Some musicians have found an escape route and using their own recordings on their Podcast.
You do not require any kind of special instrument to listen to the Pod casts. If any software is capable of playing the sound file, you may use it to listen to the Podcasts. However, if you want to listen to Podcasts while you are on the move, then you have to buy a portable media player such as an iPod, compatible mobile phone or a MP3 player.
What is RSS?
If you are new to computer terminology, then the word RSS might creating confusions in your mind. But you should not bother about it even if you do not know any thing about the computer programming. RSS is nothing but simply a kind of XML computer code that lets the listener subscribe Podcast shows and keeps them aware of latest developments.
There are several web sites on the Internet where you can find list of Podcasts. Some of these are podblaze.com, podcastalley.com and podcastbunker.com. You may find other directories also while searching on MSN, Yahoo, Google and other popular search engines.
Popular Questions
Is podcasting the hottest new trend for driving traffic to a business?
Podcasting can be a powerful traffic channel because it gives businesses repeated access to a focused audience. Each episode can direct listeners to a website, lead magnet, product page, or social profile. Its effectiveness depends on publishing consistently and offering useful content rather than treating every episode as a sales pitch.
How can podcasting drive traffic to a network marketing website?
Create episodes that answer common questions about relationship building, prospecting, customer value, and business growth. Include one clear call to action, such as visiting a resource page or downloading a guide, and repeat the URL in the show notes. Track visits with a dedicated landing page or campaign link so you can measure which episodes generate results.
What type of podcast content attracts traffic from potential prospects?
Educational episodes, practical interviews, success lessons, and behind-the-scenes discussions can attract people interested in network marketing. Focus each episode on one specific problem and give listeners steps they can apply immediately. Invite relevant guests who can share the episode with their own audiences, extending its reach beyond your existing network.
How should a business promote a podcast to increase traffic?
Publish searchable episode titles and descriptions that clearly match the questions your audience is asking. Repurpose each episode into short videos, social posts, email content, and blog material that link back to the full episode or a related offer. Encourage listeners to subscribe, share, and visit a simple landing page tied to the episode’s main topic.