Salesforce.com seeks more advertising, marketing revenue from …
By connecting its customer-relationship-management system with social-media monitoring and publishing tools it's taken on in the past two years, …
See all stories on this topic »
Facebook hires: corporate communications, consumer content …
Facebook removed 28 job listings from its careers page this week, likely after making hires in the areas of marketing, communications, account management and others. Manager, Data Warehouse Operations (Menlo Park); Safety and Security …Inside Facebook
See all stories on this topic »
Burger King Adjusts Marketing After First-Quarter Sales Slide
Burger King showed a healthy profit in its first quarter, but a 3% drop in same-store sales in the U.S. and Canada, which North American President Alex Macedo attributed in part to marketing messages that he called “unbalanced.” He said that the chain …
See all stories on this topic »
Popular Questions
Why is Salesforce.com seeking more advertising and marketing revenue?
Salesforce.com is looking to expand revenue beyond core customer relationship management subscriptions by increasing the commercial value of its marketing products and customer data. Advertising and marketing services could help brands target audiences, measure campaigns, and connect promotions with sales outcomes. This strategy also positions Salesforce to compete more directly for larger portions of companies’ marketing budgets.
How could Salesforce.com generate advertising revenue through its marketing platform?
Salesforce.com could generate advertising revenue by offering campaign placement, audience targeting, and measurement tools through products such as Marketing Cloud. The company could connect advertising activity with customer records and purchase data, giving marketers clearer visibility into conversions. Any expansion would need strong privacy controls, transparent data practices, and clear separation between customer information and advertising use.
What would Salesforce.com’s push for more marketing revenue mean for businesses?
Businesses could gain access to more integrated tools for planning campaigns, managing customer journeys, and measuring advertising results. Companies should compare the cost of expanded Salesforce services with the value of improved attribution and automation before committing to new features. They should also review data permissions, reporting accuracy, and integration requirements to ensure the marketing investment supports their existing sales process.